Turn Emotions Into Your Marketing Superpower
WUNDER gives marketers emotional clarity—with AI-powered tools for emotion profiling and intelligent matching.
Built for the Marketers Who Create Connection.
Empower marketers to lead with emotional clarity
—creating strategies that truly connect.
Your Emotional Marketing System
Powered by Two Tools.
Emotion Machine
Your Emotion Profile Generator
Create high-resolution profiles for marketing
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Kaleidoscope
Your Emotion Strategy Assistant
Match, align, and act with emotional clarity.
Emotion Machine: See How Anything Feels
One click — Instant profiles. Finally, AI that understands what moves people.
We built the Emotion Machine to turn human emotions into structured data — ready for insight, strategy, and storytelling. It bridges the gap between what people feel and what marketing can act on.
- Instant emotion profiles for brands, content, products, and segments
- Conformed. Cross-matchable. Ready for action.
- No research. No friction. Just feeling —decoded
Your Full Range of Emotion Profiles
From brand to segment, content to product—see the emotional fingerprint behind everything you create. Learn more …
Segment Emotions
NeoHippie
Freedom, Happiness …
Customer Emotions
CID 89jladsf0jds
Trust, Quality …
Brand Emotions
Gucci
Luxury, Reccognition …
Content Emotions
Blogpost Luxury Cars
Innovation, Luxury …
Product Emotions
Lacoste Polo Yellow
Comfort, Quality …
See how Emotion Profiles Turn Into Marketing Decisions.
Kaleidoscope: See the Match
Built for alignment, clarity, and emotion-first marketing.
Kaleidoscope is your emotional decision space — where profiles from your brand, content, products, and segments come together to reveal alignment, highlight gaps, and turn emotions into strategy.
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Emotions are now structured,
shareable, and ready to act on.
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Make the call—with data you can feel.
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Instantly match your message, audience, or product with emotional precision.
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Kaleidoscope turns emotional insights into creative clarity.
Now, see how Kaleidoscope turns emotional clarity into marketing action.
Your Sample Use Cases
Kaleidoscope brings structured emotional clarity to marketing—unlocking 100+ ways to connect brands, audiences, and ideas.
Does this campaign
feel like our
brand?
Profiles used:
Brand + Content
What type of content
will emotionally connect
with this segment?
Profiles used:
Content + Segment
Is this content better suited
for loyalty, acquisition, or engagement?
Profiles used:
Content + Segment
Which audience segment
is the best emotional fit
for this product?
Profiles used:
Product + Segment
Are our product lines emotionally consistent
—or confusing?
Profiles used:
Product + Product
How do our segment emotions compare to
how we see ourselves?
Profiles used:
Brand + Segment
Which product best
fits the tone of this
brand extension?
Profiles used:
Product + Brand
Where are the emotional disconnects in our funnel?
Profiles used:
Brand + Content +
Product + Segment
How it works
Turn Emotions into Your Marketing Superpower with these five Steps
(1) Roughly specify what you want to create or improve,
e.g. refine your brand positioning
(2) Define the emotion profiles,
e.g. brand emotion profiles of your own brand and competitor brands
(3) Use the Emotion Machine to generate the profiles
(4) Match the profiles in Kaleidoscope to see overlaps and gaps
(5) Refine your emotion strategy and/or trigger actions,
e.g. new brand messaging.
Why Marketers Love Emotion Data
Backed by emotions, your gut gets sharper, your campaigns get stronger, and your work hits harder
Emotion profiles empower marketers to go faster, deeper, and bolder.
🎯 Better
Targeting
Emotion meets audience insight. Match the right tone to the right segment—no more guessing.
⚡ Faster
Ideation
Start with emotion, not a blank page. Briefs get sharper. Creative sparks faster.
🤝 Cross-Domain Emotional Alignment
Everything you create speaks the same emotional language. From brand to content, product to audience.
📈 Higher Engagem. & Conversion
Emotion drives action. Profiles help you connect, resonate, and convert with clarity.
Ready to Market with Emotions?
Start your next campaign with emotional clarity
Try our tools today.
Emotions are already shaping your brand—now it’s time to shape them back
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No guesswork. No friction. Just emotion-first marketing.
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Your next campaign deserves emotional precision.