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We help brands
utilize marketing AI
into strategic advantage.

The race on marketing AI is on

Large language models (LLM) and ChatGPT were just the beginning.
The coming waves will bring even more AI that will completely change marketing. Source: Gartner, October 2022

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The marketing challenge

Selling to customers what they really want and need

Customers are the scarcest resource in the market. And meeting their values is key for sustainable relationships.

Interests

= Rational value
= What it will be needed for

Emotions

= Emotional value
= Why it‘s wanted

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NeuroScience mechanics

* Rational/Cortex decisions much slower than Limbic/ Emotional decisions (Kahneman)
* Limbic brain establishes emotional states
* Not all decisions can be reasoned out
* Damage in limbic brain listeners causes struggling with making decisions (Damasio)

Brands & retailers are facing hard problems

Lack of cognitive data

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Customer profiles do not contain cognitive data like emotions or interests. Missing the what and why of customer behavior makes it hard to engage them.

Misconcepting AI as services-first

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However, modern AI is a data-first approach. It’s hard to tap the full potential and cross-service synergies without intelligent data fueling the services.

How it works

WUNDER has built the world’s first Marketing AI-as-a-system.

Our AI system contains both data and apps and applies 3 different types of AI:

1 – Cognitive AI
to create a data model how customers think and feel

2 – Generative AI
to generate a brand new
type of marketing AI data

3 – Matching AI
to run customer engagement
and marketing strategy apps

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WUNDER Products

Brand new and powerful Marketing AI Data and Apps

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Cognitive AI Twins (Data)

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Marketing Strategy Apps

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Customer Engagement Apps

Request a demo from one of our team!

Playful. Intelligent. Powerful.

This changes everything.