Helping brands to understand the ‘consumer mind’ at the earliest
stage of the conversion funnel.


Next Generation of eCommerce AI

Founded in Berlin in 2016, WUNDER started life as a cognification app. WUNDER’s goal was to make online shopping a two-way engagement, so it wasn’t just people picking products but products picking people. WUNDER has gone on to become the next generation of eCommerce AI for emotive brands, proven to increase insight and consumer engagement at the earliest stages of the buying funnel.

WUNDER helps brands to understand the ‘consumer mind’ at the earliest part of the eCommerce funnel. By predicting consumer wants and needs at the discovery and consideration phase, WUNDER’s technology intuitively shapes next best content, to increase engagement, time on site and conversion rates.

“He who can no longer pause to WUNDER and stand rapt in awe, is as good as dead; his eyes are closed.”  Albert Einstein

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Engaging Consumers from Brand to Basket 

WUNDER’s cognitive AI technology ensures that the products and content presented to online shoppers, are the ones they are most likely to be interested in. 

Third-wave AI for Ultimate Consumer Centricity

WUNDER uses next generation AI to enable entirely new levels of personalization. Its ‘mind-matching’ algorithm relies on a data harmonisation framework and reacts to individual consumers in real-time.

Creating a Playground for Brand Managers

The AI-powered learning environment created by WUNDER is a playground for brand managers, making hyper-personalization at scale a reality. Visitors enjoy a shopping experience that’s closely aligned with their likes and interests. 

Tracking Micro-Conversions of Intent

WUNDER enables brands to increase eCommerce engagement and conversion rates by tracking micro-conversions of intent. This is done through real-time analysis of consumer behaviour.

INSIGHT: Working with WUNDER enables brands to gain deep insights into consumer types and consumer behaviour through its innovative cognification and real-time matching technology.

ENGAGEMENT: Through the cognification of brands, products and content, WUNDER reacts in real-time to consumers, providing next best content and driving ‘micro-conversions of intent’.

CONVERSIONS: Understanding and capitalizing on these micro-conversions of intent helps brands to reduce the gap from ‘brand to basket’, enabling greater engagement and conversions. 


With less time from ‘brand to basket’, more time on site and greater insight into consumer minds, WUNDER drives increased revenue across all online interactions.


Rupert Steffner, the Founder of WUNDER, is a world leading authority on eCommerce AI and behavioural insight, with three decades at the cutting edge of commercially successful innovation. He is a regular keynote speaker, published author and thought leader on eCommerce AI. 


Laura Steffner is a vastly experienced cognitive engineer. Laura has a diverse background spanning media, graphic design and psychology. Along with her team, Laura has developed cognitive AI technology that closely imitates the human brain and the consumer decision-making process.

WUNDER allows its customers to bring both personalisation and dynamization into the conversion funnel and will enable brands to be truly innovative. WUNDER refines the decision path, and because it is a self learning model, the system adapts. WUNDER will redefine performance marketing.

Michael Müller, Managing Partner, ClientLink



Wilhelm-Kabus-Strasse 36/Haus 9
10829 Berlin


e: office@wunder.ai

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