WUNDER is a consumer engagement company that delivers gamified engagement solutions for online retail brands.


Next Generation of eCommerce AI

WUNDER’s mission is to transform the world of online retail using next-generation cognitive AI for truly engaging consumer experiences.  WUNDER develops engagement solutions for emotive retail brands that combines deep behavioral insight with the very latest in ML and third wave AI technologies. WUNDER’s Mindgraph™ Technology has been trademarked worldwide.
WUNDER was founded in Berlin in 2016 by Rupert Steffner, former Head of Behavioral Insight at Groupon and Otto, a world leading authority on eCommerce AI with three decades at the cutting edge of commercially successful innovation.  With a team of AI, UX and data engineers across three international locations, WUNDER has brought a range of innovative software solutions to market that harness the power of AI for increased eCommerce engagement. 

“He who can no longer pause to WUNDER and stand rapt in awe, is as good as dead; his eyes are closed.”  Albert Einstein

Want some WUNDER in your inbox?


At WUNDER we believe in a future where cognitive AI will transform how we engage with the world by understanding how consumers truly think and feel.

WUNDER Mission

Our mission is to transform the world of online retail using WUNDER’s next-generation cognitive AI for truly engaging consumer experiences.  WUNDER’s products deliver consumer engagement at scale. 

Engaging Consumers from Brand to Basket 

WUNDER’s cognitive AI technology ensures that the products and content presented to online shoppers, are the ones they are most likely to be interested in. Our cognitive AI provides personalized consumer engagement experiences at scale.

Third-wave AI for Ultimate Consumer Centricity

WUNDER uses next generation AI to enable entirely new levels of personalization. Its ‘mind-matching’ algorithm relies on a data harmonisation framework and reacts to individual consumers in real-time.

Creating a Playground for Brand Managers

The AI-powered learning environment created by WUNDER is a playground for brand managers, making hyper-personalization at scale a reality. Visitors enjoy a shopping experience that’s closely aligned with their likes and interests. 

Tracking Micro-Conversions of Intent

WUNDER enables brands to increase eCommerce engagement and conversion rates by tracking micro-conversions of intent. This is done through real-time analysis of consumer behaviour.


Rupert Steffner, the Founder of WUNDER, is a world leading authority on eCommerce AI and behavioural insight, with three decades at the cutting edge of commercially successful innovation. He is a regular keynote speaker, published author and thought leader on eCommerce AI. 


Laura Steffner is a vastly experienced cognitive engineer. Laura has a diverse background spanning media, graphic design and psychology. Along with her team, Laura has developed cognitive AI technology that closely imitates the human brain and the consumer decision-making process.


Gösta von Stebut (CTO) leads the development team at WUNDER AI, translating innovative technologies into empathic consumer experiences for WUNDER’s business customers. With over 25 years of software architecture experience, prior to his role at WUNDER, he led teams at Liquid Labs and T-Systems. Gösta is a senior IT Solution Architect & full-stack polyglot Software Developer.

All marketing is ultimately about changing behaviour. But how do brands stay playful and personalized as they reach scale? WUNDER’s real-time AI—honed in some of the web’s biggest markets—tailors the conversion funnel to each customer through creative engagement apps.

Alistair Croll – Author of Lean Analytics



Wilhelm-Kabus-Strasse 36/Haus 9
10829 Berlin


e: office@wunder.ai

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google