WUNDER is an emotional marketing AI company.

We strongly believe that utilizing emotions at scale is brand’s greatest opportunity to create mutually beneficial and trusted relationships with their customers.


Our purpose: Give marketing more soul

WUNDER’s mission is to transform the world of online retail by giving marketing more soul. WUNDER develops truly engaging customer experiences for emotive retail brands that combine deep behavioral insight and the very latest in third wave AI technologies. WUNDER’s Mindgraph™ Technology has been trademarked worldwide.
WUNDER was founded in Berlin in 2016 by Rupert Steffner, former Head of Behavioral Insight at Groupon and Otto, a world leading authority on eCommerce AI with three decades at the cutting edge of commercially successful innovation.  With a team of AI, cognitive scientists and data engineers across three international locations, WUNDER has brought a range of innovative software solutions to market that harness the power of emotional marketing AI. 


At WUNDER we believe in a future where emotional AI will transform how we engage with the world by understanding how customers truly think and feel.

WUNDER Mission

Our mission is to transform the world of marketing using  emotional AI for truly engaging customer experiences.  WUNDER’s products deliver deep customer engagement at scale.

Engaging Customers from Brand to Basket 

WUNDER’s marketing AI technology ensures that the products and content presented to online shoppers, are the ones they are most likely to be interested in. Our emotional marketing AI provides personalized customer engagement experiences at scale.

Third-wave AI for Ultimate Customer Centricity

WUNDER uses next generation AI to enable entirely new levels of personalization. Its ‘mind-matching AI relies on data harmonization and reacts to individual customers in real-time.

Creating a Playground for Discovery shoppers

The  emotional marketing AI solutions created by WUNDER are a playground for discovery shoppers, making hyper-personalization at scale a reality. Visitors enjoy a shopping experience that’s entertaining and closely aligned with their likes and interests. 

Tracking Micro-Conversions of Intent

WUNDER enables brands to increase eCommerce engagement and conversion rates by tracking micro-conversions of intent. This is done through real-time analysis of consumer behaviour.


Rupert Steffner, the Founder of WUNDER, is a world leading authority on eCommerce AI and behavioural insight, with three decades at the cutting edge of commercially successful innovation. He is a regular keynote speaker, published author and thought leader on eCommerce AI. 


Laura Steffner is a vastly experienced cognitive engineer. Laura has a diverse background spanning media, graphic design and psychology. Along with her team, Laura has developed cognitive AI technology that closely imitates the human brain and the consumer decision-making process.


Gösta von Stebut (CTO) leads the development team at WUNDER AI, translating innovative technologies into empathic consumer experiences for WUNDER’s business customers. With over 25 years of software architecture experience, prior to his role at WUNDER, he led teams at Liquid Labs and T-Systems. Gösta is a senior IT Solution Architect & full-stack polyglot Software Developer.

Request a demo from one of our team!


Unter den Linden 24
10117 Berlin


e: office@wunder.ai

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from - Youtube
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google