WUNDER is a gamified commerce company.

We believe that the convergence of e-commerce, gaming and AI is brand’s greatest opportunity to create the next wave of digital commerce.


Next wave of digital commerce 

WUNDER’s mission is to transform the world of online retail using gamified commerce for truly engaging customer experiences.  WUNDER develops engagement solutions for emotive retail brands that combines game mechanics with deep behavioral insight and the very latest in third wave AI technologies. WUNDER’s Mindgraph™ Technology has been trademarked worldwide.
WUNDER was founded in Berlin in 2016 by Rupert Steffner, former Head of Behavioral Insight at Groupon and Otto, a world leading authority on eCommerce AI with three decades at the cutting edge of commercially successful innovation.  With a team of AI, gaming and data engineers across three international locations, WUNDER has brought a range of innovative software solutions to market that harness the power of gamified commerce. 


At WUNDER we believe in a future where gamification and cognitive AI will transform how we engage with the world by understanding how customers truly think and feel.

WUNDER Mission

Our mission is to transform the world of online reail using  gamified commerce  for truly engaging customer experiences.  WUNDER’s products deliver customer engagement at scale and in real-time.

Engaging Customers from Brand to Basket 

WUNDER’s gamified commerce technology ensures that the products and content presented to online shoppers, are the ones they are most likely to be interested in. Our cognitive AI provides personalized customer engagement experiences at scale.

Third-wave AI for Ultimate Customer Centricity

WUNDER uses next generation AI to enable entirely new levels of personalization. Its ‘mind-matching AI relies on data harmonization and reacts to individual customers in real-time.

Creating a Playground for Discovery shoppers

The  gamified commerce solutions created by WUNDER are a playground for discovery shoppers, making hyper-personalization at scale a reality. Visitors enjoy a shopping experience that’s entertaining and closely aligned with their likes and interests. 

Tracking Micro-Conversions of Intent

WUNDER enables brands to increase eCommerce engagement and conversion rates by tracking micro-conversions of intent. This is done through real-time analysis of consumer behaviour.


Rupert Steffner, the Founder of WUNDER, is a world leading authority on eCommerce AI and behavioural insight, with three decades at the cutting edge of commercially successful innovation. He is a regular keynote speaker, published author and thought leader on eCommerce AI. 


Laura Steffner is a vastly experienced cognitive engineer. Laura has a diverse background spanning media, graphic design and psychology. Along with her team, Laura has developed cognitive AI technology that closely imitates the human brain and the consumer decision-making process.


Gösta von Stebut (CTO) leads the development team at WUNDER AI, translating innovative technologies into empathic consumer experiences for WUNDER’s business customers. With over 25 years of software architecture experience, prior to his role at WUNDER, he led teams at Liquid Labs and T-Systems. Gösta is a senior IT Solution Architect & full-stack polyglot Software Developer.

Request a demo from one of our team!


Schönhauser Allee 130
10437 Berlin


e: office@wunder.ai

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