Working with WUNDER enabled a market leading cosmetics brand to gain deep insight into consumer types through using WUNDER’s innovative cognification and real-time matching technology. WUNDER’s AI matched consumers with the color cosmetics that they were most likely to love.
WUNDER’s matching technology can match a consumer with a product as easily as you might match earrings with an outfit. By harnessing online behavior data and applying cognification insight to that data, WUNDER’s AI enables beauty brands to build a playground for consumers. Using WUNDER’s technology the shopping experience is designed around the customer’s personality.