Until recent years, marketing relied mainly on demographic data to figure out customers’ motivations. This kind of information is valuable. However, it doesn’t paint the full picture. Demographic data only gives us a partial insight into who our customers are. It does not tell us very much about their personalities or how they think.
Article worth checking out. Leading AI researcher Stuart Russell provides insight on how to ensure that AI benefits society. Interview was first published on McKinsey Global Institute.
Packaging information in a fun and intriguing way also reduces the amount of information your audience has to process at one time, so they can really absorb what you’re telling them. In this blog post we look at why playful engagement is the future of early stage conversion to basket.