Cognitive AI data objects

With gamified commerce and mixed reality, everything becomes a virtual data object called a “Mind.”
We have built our own data tools (Mindbooks) to create the full data set for gamified commerce.

MindGraph TM for meaning and cognitive AI

The MindGraph TM is WUNDER’s trademarked data framework that gives every mind a human-level understanding. It has more than 1000 cognitive data points that include emotions, interests, trends and more. It’s for both – how consumers think and feel and for commercial storytelling. 

What’s on your customer’s mind?

We truly understand in realtime how customers think and feel. It’s definitely one of the most meaningful customer profiles you can act on.

Give your products a mind

Every product has raw data. Colour, price, description, SKU codes. We enrich this data using WUNDER’s AI and expertise from our data cognition engineers andtransform products into meaningful minds. This way, every product knows what it can offer and stands for. The product minds provide layers of insight around style, emotion, and trends, that is now ‘matchable’. We give product a human-level personality. When your products are matchable you can now serve them in a personalised way.

What’s on the mind of your target groups?

The Target Mindbook contains 18 preconfigured lifestyle segments that can be selected by the brand and adapted to its own needs. Each target group can be explored with rich media and analyzed for emotions, trends, and many more.

Request a demo from one of our team!


Schönhauser Allee 130
10437 Berlin



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