Why emotional twins?

Usually, your original data is not meaningful enough to meet your customers’ hidden needs.  EmotionGPT works with a knowledge graph where original data is inferred to cognitive data in an intermediate step before emotional twins are generated as meaningful data core.

This make it highly flexible to build emotional twins for all kinds of marketing objects like customers, target groups brands etc.


Understand brand, content & products from an emotional perspective

WUNDER has created a quantum leap in customer centricity:
We use EmotionGPT to create human-understandable data of your company’s offerings.
This brand new data type are emotional twins of your brand, content and product data.

We provide brands and retailers from any industry a proposed or required set of emotional twins.
Millions of data points that are visualized in the Mindbooks and integrated into any data infrastructure via API.

Emotional Twins #1

Brand Twins

Brand twins represent the human-level personality of brands that is quantified in terms of emotions, styles, activities and more.

We give every brands a consciousness what it stands for.

Emotional Twins #2

Product Twins

Every product has raw data. Colour, price, description, SKU codes. We enrich this data using WUNDER’s AI and expertise from our data cognition engineers andtransform products into meaningful minds. This way, every product knows what it can offer and stands for. The product minds provide layers of insight around style, emotion, and trends, that is now ‘matchable’. We give product a human-level personality. When your products are matchable you can now serve them in a personalised way.

Emotional Twins #3

Content Twins

Content twins represent the human-level personality of content that is quantified in terms of emotions, styles, activities and more.

We give every piece of content a consciousness what it stands for.

Request a demo from one of our team!


Emotionalize your marketing data

Emotional AI data is finally here to solve two fundamental needs in marketing

Deeply understand your customers by data

We have developed a data model of how customers think and feel – the emotional and cognitive values that drive consumer decision making and behavior.

The MindGraph has several thousand cognitive data points that include emotions, interests, styles, trends and more.

It serves on the one hand to describe customers and target groups, and on the other hand to give brands, content, and product a customer-centric meaning.

EmotionGPT Data Model  ::  WUNDER MindGraph TM  


Schönhauser Allee 130
10437 Berlin


e: office@wunder.ai

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