We help marketing with new, cognitive data

Cognitive AI data is finally here to solve two fundamental needs in marketing

Deeply understand your customers by data

We have developed a data model of how customers think and feel – the emotional and cognitive values that drive consumer decision making and behavior.

The MindGraph has several thousand cognitive data points that include emotions, interests, styles, trends and more.

It serves on the one hand to describe customers and target groups, and on the other hand to give brands, content, and product a customer-centric meaning.

Cognitive AI Data Model  ::  WUNDER MindGraph TM  

Understand brand, content & products from your customers’ perspective

WUNDER has created a quantum leap in customer centricity:
We use cognitive and generative AI to create human-understandable data of your company’s offerings.
This brand new data type is called ‘Minds’ which are cognitive AI twins of your brand, content and product data.

We provide brands and retailers from any industry a proposed or required set of cognitive AI twins (Minds).
Millions of data points that are visualized in the Mindbooks and integrated into any data infrastructure via API.

Cognitive AI Twins #1

Brand Minds

Brand Minds represent the human-level personality of brands that is quantified in terms of emotions, styles, activities and more.

We give every brands a consciousness what it stands for.

Cognitive AI Twins #2

Product Minds

Every product has raw data. Colour, price, description, SKU codes. We enrich this data using WUNDER’s AI and expertise from our data cognition engineers andtransform products into meaningful minds. This way, every product knows what it can offer and stands for. The product minds provide layers of insight around style, emotion, and trends, that is now ‘matchable’. We give product a human-level personality. When your products are matchable you can now serve them in a personalised way.

Cognitive AI Twins #3

Content Minds

Content Minds represent the human-level personality of content that is quantified in terms of emotions, styles, activities and more.

We give every piece of content a consciousness what it stands for.

Request a demo from one of our team!


Schönhauser Allee 130
10437 Berlin


e: office@wunder.ai

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