Value Discovery Workshop
Most teams optimize what they can see – but miss the moments that actually drive growth.

In one focused workshop, you uncover and
prioritize high-potential value moments –
and turn them into a clear action roadmap.
Your hidden customer value is already there
Across your customer lifecycle, dozens of high-potential value moments exist
– from conversion hesitation to pre-churn signals.
– from conversion hesitation to pre-churn signals.
WUNDER surfaces 30–50 of these value moments before the workshop
– so you start with real opportunities, not assumptions
– so you start with real opportunities, not assumptions

We make these value moments visible – and actionable.
What hidden value moments actually look like
These are the types of opportunities WUNDER uncovers – before and during the workshop.
The Second Purchase Window
The exact moment a new customer is most likely to buy again – often missed due to generic follow-ups.
Micro-Commitment Moments
Small behavioral signals that indicate rising intent – before a customer is ready to
convert.
convert.
Conversion Hesitation Signal
High-intent users showing friction — where small changes unlock immediate conversion gains.
Pre-Churn Behavior Shift
Early warning signals that valuable customers are about to disengage — before churn becomes visible.
Each of these moments represents a concrete opportunity to increase conversion, retention, or revenue.
The workshop identifies and prioritizes the most impactful ones – and turns them into a clear action map.
Your Hidden Value Map®
A clear, prioritized view of where to act
You leave with:
* Your company-specific Hidden Value Map
* Prioritized high-potential value moments
* Estimated growth potential
* A clear action roadmap Map
* Prioritized high-potential value moments
* Estimated growth potential
* A clear action roadmap Map
A decision-making tool –
not a presentation.
not a presentation.

High-Potential Value Moments By Industry
We bring a curated set of high-potential value moments – tailored to your industry.
Pre-identified opportunities based on industry patterns – ready to evaluate and prioritize in your workshop.
Typical scope:
30-50 high-potential value moments per industry
Beauty
Fashion
Electronics
Sports
Travel
Transport
Automotive
Jewelry
Food
Pets
Banking
Insurance
Built for teams responsible for growth
Designed for
Marketing & CRM leaders
Growth and digital teams
E-commerce & product owners
Growth and digital teams
E-commerce & product owners
How the workshop works
From AI-powered preparation to a clear value map – in just a few days
AI Preparation

Pre-identification of 30–50 value moments
Guided Workshop

Structured sessions with your team
Value Sythesis

Prioritization and validation of results
Hidden Value Map

Clear opportunities and action roadmap
Scope & Investment
Scope
* Duration: 1–2 days
* Team: Marketing, Growth, Strategy
(3–6 people)
* Input: Existing data & signals
* Output: Hidden Value Map
* Team: Marketing, Growth, Strategy
(3–6 people)
* Input: Existing data & signals
* Output: Hidden Value Map
Investment
* Fixed workshop price
* Includes AI prep & facilitation
(30-50 high-potential value moments)
* No long-term commitment
* Starting at EUR 1,900
* Includes AI prep & facilitation
(30-50 high-potential value moments)
* No long-term commitment
* Starting at EUR 1,900
Start your Value Discovery Workshop
Identify your highest-impact value moments – and act on them with confidence.
Minimal time commitment · Clear outcomes · Short term project