Emotion Profiles – The Data Behind the Why

Structured. Quantified. Applicable across your entire marketing system.

Emotion Profiles are WUNDER’s core artefacts — high-resolution emotional data outputs that reveal what your brand, content, products, and segments truly represent.

The emotional fingerprint behind everything you market.

They turn emotion from creative instinct into consistent, comparable data you can use to align, optimize, and create across every part of your marketing.

Try the Emotion Machine

Why Emotion Needs Better Data

Vibes aren’t enough. You need emotional intelligence with data-grade quality and precision.

Most emotional data in marketing is shallow — based on sentiment, vague labels, or unstructured data.

Same product – different emotion data. Your marketing success starts with better data.

Emotion Profiles go further by mapping emotions with quantified scores, depth and unified structure:

What’s Inside an Emotion Profile?

A layered view of the emotional signature behind anything you market.
Each Emotion Profile comes with two components — one visual, one structured.

( 1 ) A radar chart showing the relevance scores of all 42 core emotions — giving you a high-resolution emotional fingerprint of the asset.

( 2 ) A ranked list of top key emotions, sorted from 100% to 1%, each linked to its underlying emotional values and motivators.

See an Emotion Profile in Action

Explore an Emotion Profile — get the emotional “why” behind it.

Get a feel for how you can move from instinct to intelligence.

Watch how an Emotion Profile reveals the emotional fingerprint behind a brand, product, or segment — from dominant emotions to deeper motivators and resonance scores.

This interactive demo shows how to explore emotions and spot opportunities — all through structured emotional data.

Your Benefits – Built for Strategy + Action

Emotion Profiles are emotion data your marketing can act on.

PRECISE

Quantified emotional scores — no vague adjectives, guesswork.

STRUCTURED

Organized in a unified emotion model for easy alignment + matching.

MATCHABLE

Applies to any domain — brand, content, product, segment.

ACTION-READY

Designed for strategy, personalization, and measurable execution.

Use Emotion Profiles Across Your Marketing System

From brand positioning to content creation — apply emotion where it matters most.

Emotion Profiles aren’t just insights — they’re inputs. Use them to:

Align brand perception with strategy
Identify emotional fit across products and customer segments
Optimize content tone and messaging
Compare emotional consistency across campaigns
Tailor CRM and lifecycle comms to emotional needs
Discover emotional whitespace and positioning gaps

See more use cases

emotionprofiles_acrossmarketingsystem_03

Request a demo from one of our team!

REQUEST A Demo

Emotion Profiles – The Data Behind the Why

Structured. Quantified. Applicable across your entire marketing system.

Emotion Profiles are WUNDER’s core artefacts — high-resolution emotional data outputs that reveal what your brand, content, products, and segments truly represent.

The emotional fingerprint behind everything you market.

They turn emotion from creative instinct into consistent, comparable data you can use to align, optimize, and create across every part of your marketing.

Why Emotion Needs Better Data

Vibes aren’t enough. You need emotional intelligence with data-grade quality and precision.

Most emotional data in marketing is shallow — based on sentiment, vague labels, or unstructured data.

Same product – different emotion data. Your marketing success starts with better data.

Emotion Profiles go further by mapping emotions with quantified scores, depth and unified structure:

What’s Inside an Emotion Profile?

A layered view of the emotional signature behind anything you market.Each Emotion Profile comes with two components — one visual, one structured.

( 1 ) A radar chart showing the relevance scores of all 42 core emotions — giving you a high-resolution emotional fingerprint of the asset.

( 2 ) A ranked list of top key emotions, sorted from 100% to 1%, each linked to its underlying emotional values and motivators.

See an Emotion Profile in Action

Explore an Emotion Profile — get the emotional “why” behind it.

Get a feel for how you can move from instinct to intelligence.

Watch how an Emotion Profile reveals the emotional fingerprint behind a brand, product, or segment — from dominant emotions to deeper motivators and resonance scores.

This interactive demo shows how to explore emotions and spot opportunities — all through structured emotional data.

Your Benefits – Built for Strategy + Action

Emotion Profiles are emotion data your marketing can act on.

PRECISE

Quantified emotional scores — no vague adjectives, guesswork.

STRUCTURED

Organized in a unified emotion model for easy alignment + matching.

MATCHABLE

Applies to any domain — brand, content, product, segment.

ACTION-READY

Designed for strategy, personalization, and measurable execution.

Use Emotion Profiles Across Your Marketing System

From brand positioning to content creation — apply emotion where it matters most.

Emotion Profiles aren’t just insights — they’re inputs. Use them to:

Align brand perception with strategy

Identify emotional fit across products and customer segments

Optimize content tone and messaging

Compare emotional consistency across campaigns

Tailor CRM and lifecycle comms to emotional needs

Discover emotional whitespace and positioning gaps

Request a demo from one of our team!

A layered view of the emotional signature behind anything you market.
Each Emotion Profile comes with two components — one visual, one structured.