Turn Emotions Into Your Marketing Superpower

Using AI and emotional intelligence to make marketing more human, effective, and lasting.

Want to sell more with same budgets?
Start where impact happens.

Focus on data that move your customers

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95% of buying decisions are driven by emotions.

Your customer’s brain loves to feel — we give you the data to know which feelings win. Learn more

Go from idea to impact in minutes

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Reimagine your marketing optimization workflows.

Our fast-track routines take you from use case to live execution in a fraction of the time. Learn more

Your marketing problems, solved.

From big-picture brand positioning to campaign execution,
we start with your challenge and show you the fastest path to impact.

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Brand Positioning

Find the emotions that differentiate your brand and connect deeply.

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Campaign Creation

Identify the message and mood that trigger action.

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Customer Retention

Keep audiences coming back with the right emotional cues.

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Product Launches

Match your launch story to what your audience is ready to feel.

Your Emotional Marketing Suite

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UseCase Explorer

Supercharge your marketing strategy and use cases with emotions.

Start with your current marketing initiatives or known use cases.

The UseCase Explorer helps you easily identify the emotional data that can amplify your strategic goals, uncover growth opportunities, and make your campaigns truly resonate.

Map your existing marketing strategy or use cases to uplift performance with emotional insights — or discover new growth opportunities powered by emotions.

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Emotion Machine

Turn emotions into data your marketing can act on.
Reveal the emotional “why” behind everything you market.

The Emotion Machine generates high-resolution emotion data profiles for your brand, content, products + segments. Giving you clarity on what they represent, why they resonate, and what their emotional value proposition truly is.

Transform signals into emotion data (values, motives, tones)
Decode the emotional meaning (the why) behind your brand, content, products, and customer segments
Get emotion data profiles with dominant emotions and resonance scores

Learn more …

Try the Emotion Machine

Emotion Profiles – Your Most Strategic Data

Structured. Quantified. Matched across your entire marketing system.

Emotion Profiles are the core output of the Emotion Machine —the emotional fingerprint behind everything you create. They deliver the emotional “why” in a structured, quantified format that’s consistent and comparable across your entire marketing system. Emotion Profiles build up the emotion data layer your marketing can act on.

Unlike abstract sentiment or loose “feeling words,” Emotion Profiles are:

Quantified — dominant and secondary emotions scored for intensity and presence
Structured — motivators and values mapped in a unified model
Matchable — brand ↔ content, product ↔ segment, content ↔ segment etc.

See the Brand Emotion Profile of L’Oreal on the right.

Learn more …

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See how Emotion Profiles Turn Into Marketing Decisions.

Kaleidoscope – Your Emotion Strategy Explorer

Start with your goal. Then explore what aligns, what diverges — and where new emotional opportunity lives.

Kaleidoscope helps you explore and define your emotion-first marketing strategy — through profile matching, alignment analysis, and opportunity mapping. A fast and new way of visually exploring strategy by data.

Start by selecting a use case:

Brand evolution — align perception with intention
Product messaging — match what a product evokes with what your audience needs
Segment analysis — identify emotional resonance gaps across audiences

See more use cases …

Then gain strategic insights by exploring:

Emotional alignment between brand, content, product, and audience
Gaps, tensions, and misalignments that weaken emotional impact
Whitespace and strategic opportunities based on value shifts or intensity

Explore with Kaleidoscope

How it works

Turn Emotions into Your Marketing Superpower with these five Steps

( 1 ) Roughly specify what you want to create or improve (your use case), e.g. refine your brand positioning

( 2 ) Define the emotion profiles, e.g. brand emotion profiles of your own brand and competitor brands

( 3 ) Use the Emotion Machine to generate the profiles

( 4 ) Match the profiles in Kaleidoscope to see overlaps and gaps

( 5 ) Refine your emotion strategy and/or trigger actions, e.g. new brand messaging.

Why Marketers Love Emotion Data

Backed by emotions, your gut gets sharper, your campaigns get stronger, and your work hits harder

Emotion profiles empower marketers to go faster, deeper, and bolder.

🎯 Better
Targeting

Emotion meets audience insight. Match the right tone to the right segment—no more guessing.

⚡ Faster
Ideation

Start with emotion, not a blank page. Briefs get sharper. Creative sparks faster.

🤝 Cross-Domain Emotional Alignment

Everything you create speaks the same emotional language. From brand to content, product to audience.

📈 Higher Engagem. & Conversion

Emotion drives action. Profiles help you connect, resonate, and convert with clarity.

Ready to Market with Emotions?

Start your next campaign with emotional clarity

Try our tools today.

Emotions are already shaping your brand—now it’s time to shape them back

No guesswork. No friction. Just emotion-first marketing.
Your next campaign deserves emotional precision.

Get a free Emotion Profile

Talk to a Strategist
Get help aligning your brand, content, and audience with emotion.

Request a Demo
Meet one of our team to run through a demo.