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Consumer MindBook
WUNDER technology is founded on decades of behavioural science and cutting edge gamification insight. The team of scientists at WUNDER have created 18 consumer personality types, called ‘TargetMinds’. Every brand has a unique set of those types. The Consumer MindBook lets you build campaigns, select images, words and audio files that match your best types, helping to avoid individual bias and subjective influence, to deliver material that is totally aligned to your best consumer.Â