We help marketing rely on data that really matters

Using AI to refine how your customers perceive brands, content and products in your industry

Your customers carry specific mindsets of value when it comes to engaging or buying in your industry.

How do your customers perceive fashion brands and products?
What are the emotional and cognitive values of your customers when buying a car? 
What are your customers’ values when buying jewelry, home-living or any other product? 

Kowledge Graph : WUNDER MindGraph 

We have developed a knowledge graph of how customers think and feel – the emotional and cognitive values that drive consumer decision making and behavior.

The MindGraph has several thousand cognitive data points that include emotions, interests, styles, trends and more.

It serves on the one hand to describe customers and target groups, and on the other hand to give brands, content, and product a customer-centric meaning.

How the WUNDER MindGraph looks like

Why emotions matter more than ever in marketing

In today’s saturated markets, your customers increasingly buy the emotional values of your brands and products.   

Attracting & engaging customers on emotional values is your greatest opportunity to increase marketing impact with existing budgets.

It’s a major trend that is touching your customers’ heart, mind and wallet.

According to Gartner, 25% of companies will influence subconscious behavior at scale within the next 3 years. 

Emotions are so effective because
they are the center of decision-making

Neuro science has proven that emotions are the center of decision-marking.
Kahneman’s system-1 and system-2 thinking (fast and slow), Damasio’s finding that damage in the emotional systems hinders decision making, and Cook’s dont-make-me-think on ads recall are just the best known examples.

Bringing emotions from scientific evidence into scalable marketing practice is a hard problem.

Today, there is no emotion concept ready to work with AI, no automated data generation of emotional profiles and no clear playbooks how to utilize emotions for higher impact.


Customer LiveMind

Understanding customers’ needs and desires comes first. We have built the LiveMind to understand customer’s state of mind with every click. Some might refer to it as a digital cognitive twin of the customer or realtime customer profile. Whatever the wording – it’s empathy at scale in milliseconds. 
See the demo video

Interest conversion

Once the customer qualifies on their interest, we use our AI to convert onboarding interest into valuable business interest. Brands can choose where to convert interest – either into product and purchase interest or into content and brand experience. 

Request a demo from one of our team!


All marketing is ultimately about changing behaviour. But how do brands stay playful and personalized as they reach scale? WUNDER’s real-time AI—honed in some of the web’s biggest markets—tailors the conversion funnel to each customer through creative engagement apps.

Alistair Croll – Author of Lean Analytics

Unter den Linden 24
10117 Berlin


e: office@wunder.ai

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