Customer Value Discovery Workshop
Your company is sitting on hidden customer value.
You just don’t know where.
Most companies optimize what they can see:
o campaign performance
o conversion funnels
o dashboard metrics
o conversion funnels
o dashboard metrics
But the real growth opportunities often live somewhere else – hidden in customer behavior, affinities, and emotions.
The Value Discovery Workshop reveals where this value exists across your customer lifecycle.
1-day strategy workshop
Where hidden value actually lives
Introducing the Hidden Value Map
Customer value is rarely lost in obvious places.
It hides at different depths of customer signals and appears at different moments in the lifecycle.
The Hidden Value Map reveals both.
Why this value remains invisible
Most companies analyze the surface layer of customer activity.
They optimize:
o conversion rates
o campaign performance
o traffic and engagement
o campaign performance
o traffic and engagement
But these metrics rarely explain why customers actually choose, hesitate, or return.
The deeper signals — affinities and emotions — remain largely unexplored.
As a result, the biggest growth opportunities often stay hidden.
How the Value Discovery Workshop works
The workshop is a one-day working session designed to uncover where hidden value exists in your business
Together we build your Hidden Value Map.
1 Map the customer lifecycle
Identify the key decision moments across awareness, consideration, purchase, and retention.
2 Explore customer signals
Using WUNDER’s Customer Twins, we analyze the behavior, affinity, and emotional signals driving decisions.
3 Identify hidden value zones
We uncover where value is currently lost, misunderstood, or under-activated.
4 Build your Hidden Value Map
The result is a clear view of where your most important growth opportunities exist.
What companies usually uncover
Most teams identify three to five hidden value opportunities during the workshop.
These often include:
o messaging that does not match customer motivations
o overlooked high-value customer segments
o emotional triggers behind purchasing decisions
o friction in key decision moments
o untapped loyalty potential
o overlooked high-value customer segments
o emotional triggers behind purchasing decisions
o friction in key decision moments
o untapped loyalty potential
These insights become the foundation for Value Agents that continuously activate these opportunities.
Workshop format
Duration: 1 day
Participants:
marketing, product, and growth leaders
marketing, product, and growth leaders
Format:
interactive working session
interactive working session
Outcome:
your company’s Hidden Value Map and prioritized value opportunities.
your company’s Hidden Value Map and prioritized value opportunities.
Ready to discover
where your hidden value lives?
where your hidden value lives?
The Value Discovery Workshop is the fastest way to uncover where the next growth opportunities in your business actually exist.