Give marketing more soul
We help brands and retailers increase their marketing impact with a new AI trained to understand emotions
Why emotions matter more than ever in marketing
In today’s saturated markets, your customers increasingly buy the emotional values of your brands and products.
Attracting & engaging customers on emotional values is your greatest opportunity to increase marketing impact with existing budgets.
It’s a major trend that is touching your customers’ heart, mind and wallet.
According to Gartner, 25% of companies will influence subconscious behavior at scale within the next 3 years.
How to utilize emotions in marketing at scale
When meeting your customers’ emotional values is the new goal,
you’ll need to generate emotional data of your brands, content and products
that can be matched with your customers’ emotions.
We have built an emotion generator
We are the makers of EmotionGPT,
an emotional twin generator for your brands, content and products.
It’ a new AI tool built on the latest advances in generative AI and mind machines.
A new AI trained to
understand and quantify emotional values
EmotionGPT output
Emotional twins of your brands, content & products
EmotionGPT is used to generate quantified emotional twins of your marketing offering such as brands, content and products.
These twins are meaningful and harmonized so that can be matched against each other and your customers’ emotional values.
Learn more …
Emotions are so effective because
they are the center of decision-making
Neuro science has proven that emotions are the center of decision-marking.
Kahneman’s system-1 and system-2 thinking (fast and slow), Damasio’s finding that damage in the emotional systems hinders decision making, and Cook’s dont-make-me-think on ads recall are just the best known examples.
The challenge
Bringing emotions from scientific evidence into scalable marketing practice is a hard problem.
Today, there is no emotion concept ready to work with AI, no automated data generation of emotional profiles and no clear playbooks how to utilize emotions for higher impact.